It’s All About the Audience


Most people get caught up in their fear of public speaking, and stress out about what to say. They want to be liked, and come across as smart, witty and charming. What’s interesting is that this stuff doesn’t necessarily matter. Why? Public speaking is not about you; it’s about YOUR AUDIENCE.

So how you do make that shift from worrying about yourself to focusing on them? Ask these questions when preparing to speak –>

  1. Who is your audience?
  2. What is the goal, or takeaway, of the presentation? What do you want them to learn?
  3. What hot buttons will lead your audience to that goal or takeaway?

When preparing a presentation, your focus must be on your audience including what you say, the visual aids you choose, and the order in which you deliver your points of persuasion. Remember, it isn’t about you this time. It’s all about your audience!


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Featured Tip

The speaker introduction is an often overlooked, but vitally important part of setting the stage for a successful presentation. David Greenberg’s Simply Speaking, Inc. suggests using the “SIN” formula to ensure your introductions are effective: S = Subject, State the subject or title of the presentation; I = Importance; State why the subject is important to the audience, and state why the speaker is important (the speaker’s credentials); N = Name.

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