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tip 28


The speaker introduction is an often overlooked, but vitally important part of setting the stage for a successful presentation. David Greenberg’s Simply Speaking, Inc. suggests using the “SIN” formula to ensure your introductions are effective: S = Subject, State the subject or title of the presentation; I = Importance; State why the subject is important to the audience, and state why the speaker is important (the speaker’s credentials); N = Name.

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