Points of Persuasion


In professional and networking settings, we are often asked to give a brief synopsis of who we are and what we do. This is often called the elevator speech or sometimes our marketing message, but it is essentially a 30-second commercial or introduction where we have the chance to tell our audience what we want them to know about us.


To prepare an effective marketing message, we’ll use a persuasive technique. Here’s how:

  • Identify your audience.
  • Decide the audience’s takeaway.
  • Choose the most effective points of persuasion for this audience.


Subscribe to this blog’s RSS feed or check back to learn more about how to write your marketing message. I’ll address it in future blogs and am considering teaching a class on this topic. What do you think?


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