It’s All About the Audience


Most people get caught up in their fear of public speaking, and stress out about what to say. They want to be liked, and come across as smart, witty and charming. What’s interesting is that this stuff doesn’t necessarily matter. Why? Public speaking is not about you; it’s about YOUR AUDIENCE.

So how you do make that shift from worrying about yourself to focusing on them? Ask these questions when preparing to speak –>

  1. Who is your audience?
  2. What is the goal, or takeaway, of the presentation? What do you want them to learn?
  3. What hot buttons will lead your audience to that goal or takeaway?

When preparing a presentation, your focus must be on your audience including what you say, the visual aids you choose, and the order in which you deliver your points of persuasion. Remember, it isn’t about you this time. It’s all about your audience!


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Featured Tip

5 non-monetary ways to motivate your employees:

  1. authentic management and leadership whose behavior is consistent and genuine
  2. proactive and regular communication
  3. high-quality training and development
  4. regular appraisal and positive feedback – restating business objectives and recognizing your staff’s contribution
  5. requests for feedback, either in person or via staff surveys, on how employees feel about their roles, the support they get, and improvements to the business
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