It’s All About the Audience


Most people get caught up in their fear of public speaking, and stress out about what to say. They want to be liked, and come across as smart, witty and charming. What’s interesting is that this stuff doesn’t necessarily matter. Why? Public speaking is not about you; it’s about YOUR AUDIENCE.

So how you do make that shift from worrying about yourself to focusing on them? Ask these questions when preparing to speak –>

  1. Who is your audience?
  2. What is the goal, or takeaway, of the presentation? What do you want them to learn?
  3. What hot buttons will lead your audience to that goal or takeaway?

When preparing a presentation, your focus must be on your audience including what you say, the visual aids you choose, and the order in which you deliver your points of persuasion. Remember, it isn’t about you this time. It’s all about your audience!


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Featured Tip

There are times when you need to take your discussion out of the virtual world and make a phone call. If things become very heated, a lot of misunderstanding occurs, or when you are delivering very delicate news then the best way is still face-to face.

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