Importance of First Impressions. In the 5 seconds it takes to make one, the person only sees a little sample of you, but that sample represents 100% of what they know about you.
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First Impressions podcast, part 2
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Yaffe’s Law: If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, they likely won’t accept anything from you at all.
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